Some folks call me Abe. I code, design, and illustrate.
I'm a graphic designer, front-end developer, and perpetual doodler born in the state famous for its Jersey Shore and raised in the one famous for its Amish mafia. I graduated Kutztown University of Pennsylvania in 2015 with a Bachelor's in Communication Design, where I concentrated in Interactive and Illustration. Its an unconventional combination, but its made me practical and experimental, cautious yet spontaneous, peanut butter and jelly. If you're looking for a guy who can wear many hats, I'm game. And if you're not, I'm still game. I like games.
Embark Veterinary is a canine DNA test with the mission of ending preventable disease in dogs. As an employee on the marketing team I leveraged design on multiple digital and print channels – including paid social for Facebook and Instagram, direct marketing mail, video for commercial and youtube, and print ads in canine publications such as Canine Chronicle and Showsight Magazine.
Embark Veterinary is a canine DNA test with extensive digital tools to help customers explore their dog's DNA story. In conjunction with the engineering and development team I worked on pages both in the pre and post-purchase web experience, using UX insights to drive purchases and encourage return visitors.
CUE, by Excellis Interactive, is a software expansion onto SAP Hybris to expand usability, enhance UI, and add a variety of new features to make e-commerce easier. This promotional site is meant to highlight how the software expands upon Hybris through slick design and a clean aesthetic mirroring CUE's own decluttering of the Hybris UI.See it in Action
Created branding for independent photographer, sculptor, and installation artist Blake Paskal. For this, we used high quality photographs of his work and materials and collaged them together to create stationary as unique and abstract as his work.
The Rohrbach Library is Kutztown's primary source of educational resources for both students and academic professionals alike, and one that needed a major overhaul to keep it organized and accessible. So, with the consulting of the Library staff I worked from scratch: creating wireframes, adapting final mockups, running the design through user testing, and finally adapting the design to Bootstrap 3 and LibGuides CMS.See it in Action
Winner of App-it-Up 2016, this proposed application would help track and monitor physical therapy of patients while empowering them to take their wellness into their own hands. By syncing to a brace peripheral, the app is able to track and monitor the patient's range of movement and show the data on both the patient and doctor side. Additionally, Doctors can monitor these patterns and interfere if there is a pattern of pain or overexertion that can help greatly reduce re-injury and re-admission.